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bonobos: Gif.t down with your bad self. Our Gif.t Guide is...
Dame-Music 002 Arado & Marco Faraone - Dont touch my stereo...
lickystickypickywe: Yuekou, an online clothing store in China,...
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Cuartero - los Paseos (Original Mix) (von Brandon Orozco)
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ufansius: Untitled (Butterfly with Eyes, CR, SL, LY and Cream...
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bonobos: Gif.t down with your bad self. Our Gif.t Guide is...

Posted: 20 Nov 2012 08:28 PM PST

bonobos:

Gif.t down with your bad self. Our Gif.t Guide is here.

Click here to shop this look.

Dame-Music 002 Arado & Marco Faraone - Dont touch my stereo...

Posted: 20 Nov 2012 08:24 PM PST

Dame-Music 002 Arado & Marco Faraone - Dont touch my stereo (von lover200999)

lickystickypickywe: Yuekou, an online clothing store in China,...

Posted: 20 Nov 2012 08:17 PM PST

lickystickypickywe:

Yuekou, an online clothing store in China, has found great success by using a different approach: its photos for teen girl outfits feature a 72-year-old man.

The model, a man named Liu Xianping, is actually the grandfather of one of the store's 5 recent-college-grad founders. The granddaughter, Ms. Lu, tells China Newsweek that the whole idea started rather randomly:

He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.

The grandfather states that he is happy to help his granddaughter however he can:

Why unacceptable for someone like me to wear women's clothes? Modelling for the store is helping my granddaughter and I have nothing to lose. We were very happy on the day of the shooting. I'm very old and all that I care about is to be happy.

It was a quirky photo idea that would drastically change the store's fortunes: the photographs went viral overnight, and sales of the clothing have exploded almost fivefold.